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About Us


Who am I?

I am Andrei Diaconu, the founder and owner of Armilla Watch Bands. Originally from a small town in Romania called Clinceni, I moved to England in the autumn of 2016 at the age of 21. My journey in England began with a backpack, £250 in my wallet and all kinds of odd jobs such as forklift driver, warehouse operative, cleaner and working night shifts at a supermarket until eventually becoming Hub Delivery Manager at a DIY store. Shortly after, thanks to my experience in sales and customer service gained over the years and my passion for entrepreneurship and watches, Armilla was successfully created. 

British spirit

Launched in Colchester, the oldest recorded town in England, Armilla was simply born from the idea of creating high quality NATO watch straps. We first introduced the Aero-Ballistic collection which proved to be very popular, followed by the Vestigo collection, a slimmer and simpler single pass version of the Aero-Ballistic. 

Romanian perseverance

Since the very beginning, the goal was clear. In order to create the best possible watch straps and not charge a small fortune, we would have to make them ourselves. 

 Inspire to Aspire